Did you notice our bottles now are a little bit greyish? It's because they are made with 100% recycled plastic (PCR), and they are recyclable too. Win Win!
Proud to be a globally certified PETA Cruelty-Free skincare brand
that is kind to skin, the planet and animals too!
Most loved
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Kind to Skin Cleansing Wipes
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Kind to Skin Micellar Cleansing Water
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Kind to Skin Protecting Light Moisturizer SPF 15
Choose
Kindness
We believe in kindness to skin, our planet and people.
KIND TO
SKIN
KIND TO
PLANET
KIND TO
ANIMALS
KIND TO
PEOPLE
Simple has always been kind to skin.
We believe clean beauty should be accessible to everyone and we are working at making all of our products more sustainable, more ethical, more natural and always free-from harsh chemicals.
It all started with no fragrance nor color, but it now goes much further than that! Harsh chemicals can upset your skin, or have a negative impact on the planet. So why use them?
We don’t think they’re needed, and instead commit to excluding them systematically! We only use ingredients that have passed our strict mildness criteria, so that our products are perfect for even the most sensitive skin
Simple believes in kindness to planet.
We work to do our part leaving the smallest and kindest footprint possible. We make positive changes to reduce our impact on the environment and work continuously to become a more sustainable brand:
- Ensuring our packs are recyclable
- Reducing or eliminating plastic from our packaging
- Using recycled plastic in our packaging
- Sourcing our ingredients sustainable
We’re not perfect, but we’re working on it!
Simple is kind to animals too!
Real kindness means caring about our non-human friends as much as we do about our skin. We think that to be truly kind you have to be kind to animals too. Simple does not test on animals anywhere in the world and we are certified cruelty-free by PETA.
Most of our products are also vegan certified, look out for the logo on back of pack!
Spread Infectious Kindness!
We believe there is a lot of kindness in the world, we just don’t always see it or talk about it.
We believe that a positive, kinder mindset can make a real impact. We want to dial up the kindness and spread it, as kindness is contagious.
You can’t always control the world around you, what OTHERS do and say:
But you can control YOUR behaviour, your beliefs, and how you impact others.
You have a choice.
Choose Kindness, it’s contagious!
Want Skincare Tips?
Say Hello To Your Summer Skincare Routine
When summer starts to heat up, you need a summer skincare routine to match! From amping up the SPF to using a hydrating booster, we have the tips for you.
Ever thought about how you’re applying your cleanser, toner, and face cream? If the answer’s no (we won’t judge!) it might be time for a feel-good refresh.
Our skin tends to change with the seasons - and so should our skincare routine. Here are a few top tips for helping your routine transition into spring.
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Dehydrated Skin: Signs & Fixes
Find out the signs of dehydrated skin, and keep your skin feeling great with our simple tips to help get dehydrated skin in shape.
Glowing skin doesn't need to feel like an impossibility. With a few simple tips, and the right products, you can find out how to get glowing, radiant skin.
Make multitasking marvels out of your skincare, get to know skin-loving ingredients, and how to clean your make-up brushes. Your skin will love our tips.
Step up your gym skincare routine. Why not stash a pack of wipes in your bag for pre-workout cleansing? We've got you covered with these tips and tricks.
